Born and raised in Greece, Vasiliki Tzoumerkioti, the founder and designer of the brand, draws inspiration from the mesmerizing landscapes of her youth — salt hills of Messolonghi and the liberating Cycladic sun. Infused with a playful twist, her designs continually evolve through the lens of her ongoing exploration of life in London.

Vasiliki's love for prints and colors blossomed during her time on Syros Island, nestled in the heart of the Aegean. Her designs result from a lot of research, combining with an endless exploration of concepts, designs, illustrations, prints and colour combinations that led her to use silk as a canvas on this creative journey. This approach not only derives from Vasiliki’s studies in fashion and prints at Kingston University London and Central Saint Martins, but also from her in-depth concept development and creative process while working for London based luxury brands.